Account-based marketing is the ultimate personalization tool. Instead of incurring the unnecessary expense of marketing to broad swaths Special leads of the population, an account-centric strategy isolates key business accounts and markets directly to these individual units. By appealing to specific leaders and stakeholders who can benefit from what you Special leads r company has to offer, you can make marketing efforts simultaneously more tailored and more effective.
This strategy is not new by any means, but it’s gained widespread Special leads recognition over the past few years as it’s evolved with the progression of technology. Inherently tech-based, a plethora of marketing automation solutions has made ABM more measurable Special leads and affordable for businesses of all sizes. If It’s Broken, Fix It ABM is an antidote to the conventional lead generation efforts that leave marketers increasingly frustrated. In Special leads fact, a report on B2B lead generation presented by the Technology Marketing Community on
LinkedIn showed that only 16% of marketers believe their current Special leads efforts are extremely effective. And while generating the highest-quality leads is a main priority for almost 70% of marketers, it’s also their biggest hurdle. On the other hand, research from suggests that ABM delivers a better return on investment than various other strategies for an impressive 97% of Special leads marketers. Marketing automation plays a key role in driving such impressive results, as it allows companies to hyper-target their outreach based on interests and actions. Say you’re an agency offering social media,