How to improve user retention? This article introduces the bulk sms service essence of retention and 4 strategies to improve retention, to share with you! Improving user retention is a big topic. The following will start from the nature of retention, and slowly deduce various strategies for improving retention (the following will be explained by taking loan bulk sms service Bulk Sms Service products as an example). The essence of retention 1. Meeting Active Needs 1) Core Requirements If the core needs are well met, users will stay on the platform.
It is convenient to wait until the next time there is a demand, and go back to the platform to continue to meet the demand. For example, after a user has successfully borrowed money using a loan product once, when there is a subsequent need bulk sms service for borrowing, it is possible to return to the original loan product to borrow money again. 2) Extended needs When users come to the platform, in addition to the core needs, there are also extended needs related to the core needs. so he had a demand for coffee. Another
Users do not have the need for vacation study, because they bulk sms service are averse to coupon loss, so they have learning needs. precision advertising Precise advertising is an advertisement that is placed after analyzing the overlap between channel users and target users. For example, in today’s headline news flow, when a loan advertisement is placed, the bulk sms service algorithm will recommend it to users who have borrowing needs, which will increase the chances of users using the product again. 2. Satisfy passive needs If a user invests a lot in the platform, such as investing time and energy, and generating data or social relationships on the platform, the user will be more reluctant to leave.