Tip make it an original brainstorm, and let Job Function Email Database the different disciplines do an elevator pitch of a campaign that they envision! This way you not only ensure that every team contributes directly, but you also create creative input for a Job Function Email Database discussion. And the best part: it's fun to do too! To work Have you roughly defined the most important campaigns? Then it's time to get started. Make one person responsible for Job Function Email Database working out the campaign calendar, and meet again with the team to go through the calendar. Scrape up where necessary, and make sure everyone is on the same page.
You can then work out the Job Function Email Database workable calendar together with the content team. To make it easy for you, we've created a campaign calendar template that you can use right away. Curious? Download it here . (Click on 'Download' under 'File' to get your Job Function Email Database own copy and continue working with it, ed.) Stay focused on results and collaboration Once the campaign calendar is ready and have you started? Don't forget to monitor every so often! You may have come up with such a great strategic plan, but if you don't regularly Job Function Email Database check whether you are still on the right path to the sales targets, there is a good chance that things will go wrong.
There will not always be a SMART Job Function Email Database commercial goal associated with a campaign or activity. In fact, in many cases, activity will have branding as its goal. That often remains difficult to monitor, because it is often Job Function Email Database unclear which metrics fall under branding and how you can map this. You can attach certain metrics to branding activities so that you can explain and measure branding during Job Function Email Database evaluation sessions. This is an extremely useful tool, especially if you as a marketer have a few things to explain about what you spend your budget on.