Maintain the brand If you haven't already seen the creative that was running before the pandemic, you'll need to double-check it, as the same message may not apply. However, maintaining consistency with the brand's tone remains important in the long run. Sympathize But don't go outboard. Be genuine. Look at your tone What I said in the ad earlier may not be appropriate for now. I saw an ad mentioning "killer event strategy". seriously? Wow. Double check the tone, even if it worked before. Solve a problem This is a good habit, whether during a pandemic or not.
Show your ads how you can help. advertisement ghost mannequin effect Continue reading below Creative prohibitions Don't try hard to pull the heart string Many people use social as a way to entertain themselves and take a break from the news. In addition, it can be dismissed as dishonest. This satirical commercial shared by AdAge reminds consumers of what they see through this type of tactic. Do not use fear, uncertainty, suspicion (FUD) as a motive That's enough without the help of the advertiser. In addition, recent research shows that viewers are looking for uplifting content. Don't sell too badly and become capitalist Sensitivity to such tactics can be increased, especially during these times. Do not use COVID-19 as a promotional strategy please do not. I've seen underwear retailers use a promotion where each pair they buy donates one pair to the frontline healthcare professionals.
It was a very thin veil attempt to use a pandemic to push their product. advertisement Continue reading below I don't know about you, but the underwear was disorganized and, to be honest, strange, as I've never heard of doctors and nurses asking for donations. Are you worried about content production? Don't let it stop you Amateur-grade content production is not only acceptable, but also relevant. Anyway, I would say this almost anytime, but it's especially true now. Some homemade videos look real whenever they're produced ... but now it's rough because so many people, including hosts of national talk shows, work from home. Video content is standard. Not comfortable yet? YouTube recently released a new video builder.