Marketers have a love-hate relationship. Outlook loves to make email marketers struggle and sweat, and email marketers hate designing emails for outlook. However, since outlook has around 400 million users, you cannot ignore this email client when designing your campaigns. If you don't optimize for outlook, you could end up alienating a large portion of your customer base. Admittedly, coding emails for outlook takes work and perseverance. But armed with the right know-how and an understanding of the most common issues with html in outlook emails, you can overcome these challenges to create stellar emails. Read on to explore
The benefits of using html in your emails and also find out how to easily add html in outlook emails. Why use html in outlook emails? Unfortunately, if company mailing list you google "Problems with html in outlook emails", you will find many questions, queries, and exasperated email marketers. Obviously, outlook is notorious for email rendering issues. This means that coding emails can be a difficult task, especially since there are many different versions of outlook. Many of these different versions
Use alternate renderers, which creates a huge challenge in itself, because you can overcome some html issues with one version, but it can cause problems in another version. This, in turn, leaves you with garbled text, broken links, missing images, and unprofessional-looking emails that will cause some recipients to unsubscribe, and some might even mark emails as spam. So why on earth would you want to use html in outlook emails? Because, as we've seen before, if you ignore